K&K Advocates Successfully Deals with Acquisition of Lifepal by Roojai

Mar 22, 2024

JAKARTA: Law firm K&K Advocates (Indonesia) and RJ Legal Consultant (Indonesia) successfully facilitated the acquisition of Lifepal Technologies Pte Ltd by Thailand's Roojai Group (Roojai) in mid-January 2024. This move strengthens the synergy between the two companies in providing access to insurance services within the Indonesian market.

K&K Advocates, representing Lifepal Technologies Pte Ltd, along with RJ Legal Consultant, played a pivotal role in securing this deal for Indonesia's largest online insurance company. Their team's expertise in commercial and business analysis proved instrumental throughout the acquisition process.

Lifepal, an online insurance marketplace in Indonesia, collaborates with a network of well-established insurance companies to offer a comprehensive selection of health insurance, life insurance, car insurance, and sharia insurance products.

Catering to individuals, families, and businesses, Lifepal provides hundreds of policy options that can be customized to meet specific customer needs and budgets.

The acquisition fuels expansion plans for both companies, with a focus on broader product offerings and distribution channels across online and offline platforms in both Indonesia and Thailand. Roojai's proven success as a major Thai car insurer is expected to translate well to the Indonesian market, ultimately benefiting Lifepal customers. Meanwhile, Lifepal's existing insurance partners stand to gain from Roojai's digital transformation expertise.

Founded in 2016, Thailand's Roojai Group began by offering motorcycle insurance before expanding into health and accident coverage. Roojai's user-friendly platform simplifies insurance for customers, establishing them as a provider of convenient, customizable digital insurance products. Roojai's insurtech status allows for greater agility and innovation compared to traditional insurance providers, with competitively priced premiums being another key advantage. (NAH/su)

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